Connecting Dots: The People Who Run Your Website

connect-your-marketing-dots-defining-rolesWhether you realize it or not, there are parts of your marketing plan that aren’t as connected as possible. Disconnected components lead to money and time spent promoting your business or organization with sub-optimal returns. We can get better at connecting tactics, but complete integration just doesn’t exist. There is always something else we could do with unlimited time and unlimited resources.

The best marketers in the world don’t have the time or funds to connect every single dot. They do, on the other hand, make sure that the most critical components of their marketing strategy are connected. They also do their best to connect as many elements as possible, given the constraints of the box they are working within.

This post focuses on a single integration area that should be at the top of the priority list for modern marketing strategies. Your website should be connected, at the hip, to everything you do to promote your business. Sounds obvious, right? Well, it’s easier said than done.

Let me run through a few examples that you might be able to relate to: [Continue reading]

Let Your Data Guide Your Creative

Or, more specifically: let your data give you direction and structure, and use your creativity to add quality and value. If you're a digital marketer, that probably seems like common sense, and you're probably thinking, "I already know this. Why am I … [Continue reading]

Site Wide Links OR An In-Content Link


I recently had the pleasure of tweeting with Bill Slawski about a topic that I had briefly discussed with Brian Chappell at Search Exchange in Charlotte, NC. This post will be expanded in the future, but for now I just want to make sure I've got a … [Continue reading]

Customer Service, Local Business & How You Should(n’t) Do It

Area Roofing, Windows & Siding Co. A few years ago I got a quote from Area Roofing, Windows & Siding Co. That's not their real name, but you get the idea, they're a local small business. At that time I was only interested in getting my … [Continue reading]

Google vs. Cuil

Is Cuil going to rank this? I love that this post ranks on the first page of Cuil (along with a bunch of other posts from this site): I have to admit that this pretty much proves (from my perspective) that … [Continue reading]

Search Engine Optimization – A necessary evil?

There has been a lot of chatter in my industry recently with regard to SEO or Search Engine Optimization having negative connotations. My boss describes this SEO phenomena on his blog. The fact is, most of the negative stereotypes are based on … [Continue reading]