Whether you realize it or not, there are parts of your marketing plan that aren’t as connected as possible. Disconnected components lead to money and time spent promoting your business or organization with sub-optimal returns. We can get better at connecting tactics, but complete integration just doesn’t exist. There is always something else we could do with unlimited time and unlimited resources.
The best marketers in the world don’t have the time or funds to connect every single dot. They do, on the other hand, make sure that the most critical components of their marketing strategy are connected. They also do their best to connect as many elements as possible, given the constraints of the box they are working within.
This post focuses on a single integration area that should be at the top of the priority list for modern marketing strategies. Your website should be connected, at the hip, to everything you do to promote your business. Sounds obvious, right? Well, it’s easier said than done.
Let me run through a few examples that you might be able to relate to: [Continue reading]