Search Engine Optimization – A necessary evil?

There has been a lot of chatter in my industry recently with regard to SEO or Search Engine Optimization having negative connotations. My boss describes this SEO phenomena on his blog. The fact is, most of the negative stereotypes are based on situations where website owners, seeking a quick profit at low cost, were taken advantage because they didn’t know what they were buying.

Solid Search Engine Optimization is time consuming and detailed work that doesn’t result in overnight windfalls of profit or massive upward shifts in traffic to a site. Sure there are ways to profit on the quick [Read more…]